If you own a business in Seattle, chances are you are familiar with copywriting, and what that means. Copywriting is essentially the task of writing the text on advertisements, websites, etc. and is considered a text form of salesmanship. Copywritings purpose is typically to help create or increase brand awareness, or persuade someone into taking a particular action. In business, copywriting is usually used to help convince someone they should be purchasing your products or services.
Bad copy on your advertisements or website can lead to lower sales, and actually turn people away from your business. That is why it is highly recommended that someone with experience takes care of the copywriting within your business. To a small business owner, this may sound scary but the effects of good copywriting can benefit you in a variety of ways. It helps establish brand voice, trust between customers and your brand, and can ultimately be the deciding factor on whether or not someone will choose your business over the competition. Ultimately, creating good, effective copy requires your writer to have a deep understanding of your business’s niche and components within that niche. This doesn’t mean that your copywriter has to specialize in your industry by any means, but a good copywriter will take the time to do in-depth research prior to creating any copy for industries or niches they are not familiar or comfortable with. Ideally, you will choose a copywriter that is so experienced they are able to create content for niches they have no experience or ties to with little to no hassle.
Every word and sentence that graces your website, advertisements, etc. should be distributed with the purpose of hooking the readers. You only get so many chances to connect with someone so you want to try and get it right the first time. The tone used on your “About Us” page will likely differ from the sales directed tone on your products page but ultimately, both should be in line with your brand and your desired brand voice. Beyond advertisements and websites, good copywriting needs to be utilized in efforts as large as emailing lists, and as small as your social media captions and updates. Whenever communicating with your audience, good copy is key. While you may not be able to afford to hire a full-time copywriter, or even outsource a professional, it is worth noting that copywriting is not the same as the writing styles you learned in school. If you are going to take on the task of copywriting on your own, we recommend investing in some sort of education so your efforts don’t go to waste. Studies now show that content marketing (copywriting = content) costs 62% less than traditional marketing tactics, but generates up to 3x more leads. Have we convinced you yet? Good copywriting is key.
If you weren’t convinced before, hopefully you now realize the power of professional copywriting. If you can’t find the time, or even the talent to craft compelling, effective content we’ve found a solution for you. Charlie Waldburger, one of the most sought after business writers in the digital age, has the passion and experience necessary to create polished, easy-to-digest content that connects with your readers – no matter your industry. A leader in the copywriting world, Charlie has now helped some of the worlds largest brands captivate consumers, build brands, and increase sales.